On your Shelf : From Hidden to Pakistan's #1 Online Crockery Brand

In just 90 days, TMA transformed Onyour Shelf from a niche online store to the undisputed leader in Pakistan’s online crockery market. This incredible success story showcases the power of a data-driven SEO strategy, implemented by a team of experts passionate about driving results.


Onyour Shelf, despite offering a stunning collection of high-quality crockery, struggled with limited online visibility. They lacked the SEO foundation needed to compete with established brands and capture the attention of potential customers searching for dinnerware, cake sets, and other essential tableware items.


Dominating the Dinnerware Search: Our SEO strategy transformed Onyour Shelf’s online presence in just a few months. Here’s how we served up success:

  • Targeted Crockery Terms: We researched popular crockery search terms in Pakistan (e.g., “crockery,” “dinnerware sets”) and optimized content accordingly.

  • Optimized Pages & Content: Optimized website content and product pages for targeted terms, ensuring both SEO benefits and clear product information.

  • Technical SEO Audit & Fixes: Conducted a technical SEO audit to address website issues and improve search engine crawling/indexing for tableware searches.

  • Content Strategy: Developed a content strategy with blog posts and informative content (crockery, table settings, entertaining tips) to attract visitors and position Onyour Shelf as a crockery thought leader.

These combined efforts resulted in a significant boost in Onyour Shelf’s online visibility within just the first 3-4 months. Onyour Shelf’s online visibility soared in just months, leading to more traffic and sales.


The results of TMA’s SEO strategy for Onyour Shelf were nothing short of phenomenal:

  • Top 100 Rankings: Within just 3 months, Onyour Shelf achieved top 100 search engine rankings for a staggering 320 keywords related to crockery and tableware. This dramatic improvement in search visibility put Onyour Shelf directly in front of their target audience.

  • Market Domination: Onyour Shelf’s newfound online presence propelled them to the coveted position of #1 online crockery brand in Pakistan. This remarkable achievement solidified their position as the go-to destination for high-quality tableware within the Pakistani market.

  • Increased Sales & Brand Awareness: The surge in online traffic translated directly to increased sales and a significant boost in brand awareness. Onyour Shelf experienced a dramatic growth in customer base and established itself as a trusted and reliable online retailer.


TMA's SEO expertise, combined with Onyour Shelf's commitment to quality products and customer service, resulted in a remarkable success story. This case study demonstrates the transformative power of SEO in propelling a brand to market leadership in a competitive online landscape.


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Quality Excellence: Tma360 with proven expertise in Web development services offers a full range of web apps and custom solutions.

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